A dictionary of marketing / edited by Charles Doyle.
2016
HF5412
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Details
Title
A dictionary of marketing / edited by Charles Doyle.
Edition
4th edition.
ISBN
9780191800221 (electronic book)
Published
[Oxford] : Oxford University Press, 2016.
Language
English
Description
1 online resource
Call Number
HF5412
Dewey Decimal Classification
658.8003
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Note
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on May 4, 2016).
Added Author
Available in Other Form
Print version: : 9780198736424
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