A dictionary of business research methods / John Duignan.

A dictionary of business research methods / John Duignan.

9780191792236 (electronic book)

Oxford : Oxford University Press, 2016.

English

1 online resource.

HD30.4

658.00721

This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. Students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing, will find it useful.

This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. Students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing, will find it useful.

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Description based on online resource; title from home page (viewed on February 9, 2016).

Oxford reference.

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