@article{838036,
      recid = {838036},
      author = {Doyle, Charles, and Doyle, Charles,},
      title = {A dictionary of marketing [electronic resource] /},
      publisher = {Oxford University Press,},
      address = {Oxford :},
      pages = {1 online resource (x, 436 p.) :},
      year = {2011},
      url = {http://library.usi.edu/record/838036},
}