TY  - GEN
AB  - This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
AU  - Doyle, Charles,
AU  - Doyle, Charles,
CN  - Oxford Reference Online
CN  - HF5412
CY  - Oxford :
DA  - 2011.
ET  - New ed.
ID  - 838036
KW  - Marketing
LK  - https://univsouthin.idm.oclc.org/login?url=http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230
N2  - This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
PB  - Oxford University Press,
PP  - Oxford :
PY  - 2011.
SN  - 9780191727962
T1  - A dictionary of marketing
TI  - A dictionary of marketing
UR  - https://univsouthin.idm.oclc.org/login?url=http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230
ER  -