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000838036 020__ $$a9780191727962$$q(electronic book)
000838036 035__ $$a(StDuBDS)EDZ0000172549
000838036 040__ $$aStDuBDS$$cStDuBDS$$epn
000838036 050_4 $$aHF5412$$b.D69 2011
000838036 08204 $$a658.8003$$223
000838036 1001_ $$aDoyle, Charles,$$d1959-
000838036 24512 $$aA dictionary of marketing$$h[electronic resource] /$$cCharles Doyle.
000838036 250__ $$aNew ed.
000838036 260__ $$aOxford :$$bOxford University Press,$$c2011.
000838036 300__ $$a1 online resource (x, 436 p.) :$$bill.
000838036 504__ $$aIncludes bibliographical references.
000838036 506__ $$aAccess limited to authorized users.
000838036 5208_ $$aThis is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
000838036 588__ $$aDescription based on print version record.
000838036 650_0 $$aMarketing$$vDictionaries.
000838036 7001_ $$aDoyle, Charles,$$d1959-$$tCollins dictionary of marketing.
000838036 77608 $$iPrint version: $$z9780199590230
000838036 85280 $$bebk$$hOxford Reference Online
000838036 85640 $$3Oxford reference online$$uhttps://univsouthin.idm.oclc.org/login?url=http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230$$zOnline Access
000838036 909CO $$ooai:library.usi.edu:838036$$pGLOBAL_SET
000838036 980__ $$aEBOOK
000838036 980__ $$aBIB
000838036 982__ $$aEbook
000838036 983__ $$aOnline