A dictionary of marketing [electronic resource] / Charles Doyle.
2011
HF5412 .D69 2011
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Title
A dictionary of marketing [electronic resource] / Charles Doyle.
Author
Edition
New ed.
ISBN
9780191727962 (electronic book)
Publication Details
Oxford : Oxford University Press, 2011.
Language
English
Description
1 online resource (x, 436 p.) : ill.
Call Number
HF5412 .D69 2011
Dewey Decimal Classification
658.8003
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Note
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: 9780199590230
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