The strategy planning process : analyses, options, projects / Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani.

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The strategy planning process : analyses, options, projects / Rudolf Grünig, Richard Kühn ; translated from German by Maude Montani.

Strategieplanungsprozess. English

Second edition.

9783662562215 (electronic book)
3662562219 (electronic book)
9783662562208

Berlin : Springer, [2018]

©2018

English

1 online resource

10.1007/978-3-662-56221-5 doi

HD30.28 .G78 2015eb

658.4/012

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

Includes bibliographical references and index.

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Online resource; title from PDF title page (viewed April 24, 2018)

Print version: 9783662562208

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