TY  - GEN
N2  - This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
DO  - 10.1007/978-3-319-77929-4
DO  - doi
AB  - This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
T1  - Global Business Value Innovations :Building Innovation Capabilities for Business Strategies /
AU  - Arora, Anshu Saxena.
AU  - Bacouel-Jentjens, Sabine.
AU  - Edmonds, Jennifer J.
CN  - HD62.4
ID  - 838931
KW  - International business enterprises
KW  - Business.
KW  - Marketing.
KW  - Leadership.
KW  - Management.
KW  - Industrial management.
SN  - 9783319779294
SN  - 331977929X
TI  - Global Business Value Innovations :Building Innovation Capabilities for Business Strategies /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-77929-4
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-77929-4
ER  -