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000838931 0247_ $$a10.1007/978-3-319-77929-4$$2doi
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000838931 24500 $$aGlobal Business Value Innovations :$$bBuilding Innovation Capabilities for Business Strategies /$$cedited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds.
000838931 264_1 $$aCham :$$bPalgrave Pivot,$$c2018.
000838931 300__ $$a1 online resource (xxi, 145 pages)
000838931 336__ $$atext$$btxt$$2rdacontent
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000838931 4901_ $$aInternational Marketing and Management Research
000838931 5050_ $$a1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
000838931 506__ $$aAccess limited to authorized users.
000838931 520__ $$aThis edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
000838931 650_0 $$aInternational business enterprises$$xManagement.
000838931 650_0 $$aBusiness.
000838931 650_0 $$aMarketing.
000838931 650_0 $$aLeadership.
000838931 650_0 $$aManagement.
000838931 650_0 $$aIndustrial management.
000838931 7001_ $$aArora, Anshu Saxena.$$eeditor.
000838931 7001_ $$aBacouel-Jentjens, Sabine.$$eeditor.
000838931 7001_ $$aEdmonds, Jennifer J.$$eeditor.
000838931 77608 $$iPrint version:$$z9783319779287
000838931 830_0 $$aInternational marketing and management research.
000838931 852__ $$bebk
000838931 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-77929-4$$zOnline Access$$91397441.1
000838931 909CO $$ooai:library.usi.edu:838931$$pGLOBAL_SET
000838931 980__ $$aEBOOK
000838931 980__ $$aBIB
000838931 982__ $$aEbook
000838931 983__ $$aOnline
000838931 994__ $$a92$$bISE