TY - GEN N2 - This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. DO - 10.1007/978-3-319-66833-8 DO - doi AB - This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. T1 - Leading Pharmaceutical Innovation :How to Win the Life Science Race / AU - Gassmann, Oliver, AU - Schuhmacher, Alexander, AU - Zedtwitz, Maximilian von, AU - Reepmeyer, Gerrit, ET - Third edition. CN - HD9665.5 ID - 839228 KW - Pharmaceutical industry KW - Pharmaceutical industry KW - Drugs KW - Drugs SN - 9783319668338 SN - 3319668331 TI - Leading Pharmaceutical Innovation :How to Win the Life Science Race / LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-66833-8 UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-66833-8 ER -