Brand Platform in the Professional Sport Industry : Sustaining Growth Through Innovation / Jingxuan Zheng, Daniel S. Mason.

Intro; Preface; Contents; List of Figures; List of Tables; Chapter 1 Sport, Information, and the Attention Economy; Abstract; The Attention Economy; The Arrival of New Media; New Media, Sport, and the Attention Economy; References; Chapter 2 The Evolution of Professional Sport as a Multisided Market; Abstract; Radio; Television; Threats and Opportunities; The National Football League; The Multisided Market; References; Chapter 3 Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry; Abstract; Service Dominant Logic (SDL) and Platform Theory

Evolution from Live Game to Brand PlatformThe Professional Sports Brand Platform; References; Chapter 4 Creating a Combined Multisided Market and Brand Platform Ecosystem; Abstract; References; Index