Pricing analytics : models and advanced quantitative techniques for product pricing / Walter R. Paczkowski.

Preface
Introduction
Elasticities : background and concept
Elasticities ¿ their use in pricing
Stated preference models
Conjoint analysis
Discrete choice models
Maxdiff models
Other stated preference methods
Price segmentation
Price segmentation: basic models
Price segmentation: advanced models
Big data and econometric models
Working with big data
Big data and nonlinear prices
References.