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Table of Contents
Preface
Introduction
Elasticities : background and concept
Elasticities ¿ their use in pricing
Stated preference models
Conjoint analysis
Discrete choice models
Maxdiff models
Other stated preference methods
Price segmentation
Price segmentation: basic models
Price segmentation: advanced models
Big data and econometric models
Working with big data
Big data and nonlinear prices
References.
Introduction
Elasticities : background and concept
Elasticities ¿ their use in pricing
Stated preference models
Conjoint analysis
Discrete choice models
Maxdiff models
Other stated preference methods
Price segmentation
Price segmentation: basic models
Price segmentation: advanced models
Big data and econometric models
Working with big data
Big data and nonlinear prices
References.