Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results / Janet Mizrahi.
Mizrahi, Janet.
2010
HF5718.3 .M594 2010
Available Online

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Title Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results / Janet Mizrahi.
Author Mizrahi, Janet.
Edition 1st ed.
ISBN 9781606491737 (pbk.)
9781606491744 (electronic bk.)
DOI https://doi.org/10.4128/9781606491744
Publication Details [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Language English
Description 1 electronic text (94 p.) : ill., digital file.
Item Number 10.4128/9781606491744 doi
Call Number HF5718.3 .M594 2010
Dewey Decimal Classification 808.06665
Distributor No. 2 BEP
Summary This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
Bibliography, etc. Note Includes bibliographical references (p. 85-87) and index.
Access Note Access limited to authorized users.
Available Note Also available in print.
System Details Note Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description Title from PDF t.p. (viewed on December 22, 2010).
Series Corporate communication collection, 2156-8170.
Available in Other Form Print version: 9781606491737
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List of illustrations
Acknowledgments
1. Basic writing guidelines
2. Writing news releases
3. Writing newsletters
4. Writing brochures
5. Writing web copy
6. Writing for social media: blogs and microblogs
7. Media kits
Notes
References
Index.

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