TY  - GEN
N2  - This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
DO  - 10.4128/9781606491744
DO  - doi
AB  - This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
T1  - Fundamentals of writing for marketing and public relations:a step-by-step guide for quick and effective results /
DA  - 2010.
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
AU  - Mizrahi, Janet.
ET  - 1st ed.
CN  - HF5718.3
PB  - Business Expert Press,
PP  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
PY  - 2010.
ID  - 840411
KW  - Business writing.
KW  - Communication in marketing.
KW  - Public relations.
KW  - Marketing style
KW  - Press release
KW  - News release
KW  - Brochure
KW  - Blog
KW  - Microblog
KW  - Tweet
KW  - Newsletter
KW  - E-newsletter
KW  - Web copy
KW  - Web writing
KW  - Website
KW  - Public relations
KW  - Marketing
KW  - Writing
KW  - Pitch letter
KW  - Media kit
KW  - Press kit
KW  - Marcom
SN  - 9781606491744 (electronic bk.)
TI  - Fundamentals of writing for marketing and public relations:a step-by-step guide for quick and effective results /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876591
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876591
ER  -