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000840411 020__ $$z9781606491737 (pbk.)
000840411 020__ $$a9781606491744 (electronic bk.)
000840411 0247_ $$a10.4128/9781606491744$$2doi
000840411 02853 $$a2$$bBEP
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000840411 035__ $$a(Au-PeEL)EBL876591
000840411 035__ $$a(CaPaEBR)ebr10437032
000840411 035__ $$a(CaONFJC)MIL420522
000840411 035__ $$a(OCoLC)712119338
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000840411 050_4 $$aHF5718.3$$b.M594 2010
000840411 08204 $$a808.06665$$222
000840411 1001_ $$aMizrahi, Janet.
000840411 24510 $$aFundamentals of writing for marketing and public relations:$$ba step-by-step guide for quick and effective results /$$cJanet Mizrahi.
000840411 250__ $$a1st ed.
000840411 260__ $$a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2010.
000840411 300__ $$a1 electronic text (94 p.) :$$bill., digital file.
000840411 336__ $$atext$$2rdacontent
000840411 337__ $$acomputer$$2rdamedia
000840411 338__ $$aonline resource$$2rdacarrier
000840411 4901_ $$aCorporate communication collection,$$x2156-8170
000840411 504__ $$aIncludes bibliographical references (p. 85-87) and index.
000840411 5050_ $$aList of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
000840411 506__ $$aAccess limited to authorized users.
000840411 5203_ $$aThis book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
000840411 530__ $$aAlso available in print.
000840411 538__ $$aMode of access: World Wide Web.
000840411 538__ $$aSystem requirements: Adobe Acrobat reader.
000840411 588__ $$aTitle from PDF t.p. (viewed on December 22, 2010).
000840411 650_0 $$aBusiness writing.
000840411 650_0 $$aCommunication in marketing.
000840411 650_0 $$aPublic relations.
000840411 653__ $$aMarketing style
000840411 653__ $$aPress release
000840411 653__ $$aNews release
000840411 653__ $$aBrochure
000840411 653__ $$aBlog
000840411 653__ $$aMicroblog
000840411 653__ $$aTweet
000840411 653__ $$aNewsletter
000840411 653__ $$aE-newsletter
000840411 653__ $$aWeb copy
000840411 653__ $$aWeb writing
000840411 653__ $$aWebsite
000840411 653__ $$aPublic relations
000840411 653__ $$aMarketing
000840411 653__ $$aWriting
000840411 653__ $$aPitch letter
000840411 653__ $$aMedia kit
000840411 653__ $$aPress kit
000840411 653__ $$aMarcom
000840411 655_0 $$aElectronic books
000840411 77608 $$iPrint version:$$z9781606491737
000840411 830_0 $$aCorporate communication collection,$$x2156-8170.
000840411 852__ $$bebk
000840411 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876591$$zOnline Access
000840411 909CO $$ooai:library.usi.edu:840411$$pGLOBAL_SET
000840411 980__ $$aBIB
000840411 980__ $$aEBOOK
000840411 982__ $$aEbook
000840411 983__ $$aOnline