Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results / Janet Mizrahi.

Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results / Janet Mizrahi.

1st ed.

9781606491737 (pbk.)
9781606491744 (electronic bk.)

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.

English

1 electronic text (94 p.) : ill., digital file.

10.4128/9781606491744 doi

HF5718.3 .M594 2010

808.06665

2 BEP

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.

Includes bibliographical references (p. 85-87) and index.

Access limited to authorized users.

Also available in print.

Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on December 22, 2010).

Corporate communication collection, 2156-8170.

Print version: 9781606491737

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