Consumer behavior: women and shopping / Patricia Huddleston, Stella Minahan.
Huddleston, Patricia.; Minahan, Stella.
2011
HF5415.332.W66 H833 2011
Available Online

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Title Consumer behavior: women and shopping / Patricia Huddleston, Stella Minahan.
Author Huddleston, Patricia.
Edition 1st ed.
ISBN 9781606491676 (pbk.)
9781606491683 (electronic bk.)
DOI https://doi.org/10.4128/9781606491683
Imprint [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Language English
Description 1 electronic text (132 p.) : digital file.
Other Standard Identifiers 10.4128/9781606491683 doi
Call Number HF5415.332.W66 H833 2011
Dewey Decimal Classification 658.834082
Distributor No. 2 BEP
Summary What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Bibliography, etc. Note Includes bibliographical references (p. 113-128) and index.
Access Note Access limited to authorized users.
Available Note Also available in print.
System Details Note Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description Title from PDF t.p. (viewed on January 29, 2011).
Added Author Minahan, Stella.
Series Consumer behavior collection.
Available in Other Form Print version: 9781606491676
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. An introduction to women and shopping
2. Women and shopping in America
3. Women and place
4. Shopping as a life skill
5. Shopper types
6. The shopping experience and how to improve it
7. Implications and conclusions
Notes
References
Index.

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