Consumer behavior: women and shopping / Patricia Huddleston, Stella Minahan.
2011
HF5415.332.W66 H833 2011
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Linked Resource
Details
Title
Consumer behavior: women and shopping / Patricia Huddleston, Stella Minahan.
Author
Edition
1st ed.
ISBN
9781606491676 (pbk.)
9781606491683 (electronic bk.)
9781606491683 (electronic bk.)
Publication Details
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Language
English
Description
1 electronic text (132 p.) : digital file.
Item Number
10.4128/9781606491683 doi
Call Number
HF5415.332.W66 H833 2011
Dewey Decimal Classification
658.834082
Distributor No.
2 BEP
Summary
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Bibliography, etc. Note
Includes bibliographical references (p. 113-128) and index.
Access Note
Access limited to authorized users.
Available Note
Also available in print.
System Details Note
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
System requirements: Adobe Acrobat reader.
Source of Description
Title from PDF t.p. (viewed on January 29, 2011).
Added Author
Series
Consumer behavior collection.
Available in Other Form
Print version: 9781606491676
Linked Resources
Record Appears in
Table of Contents
1. An introduction to women and shopping
2. Women and shopping in America
3. Women and place
4. Shopping as a life skill
5. Shopper types
6. The shopping experience and how to improve it
7. Implications and conclusions
Notes
References
Index.
2. Women and shopping in America
3. Women and place
4. Shopping as a life skill
5. Shopper types
6. The shopping experience and how to improve it
7. Implications and conclusions
Notes
References
Index.