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The strategic management of higher education [electronic resource] : serving students as customers for institutional growth / [edited by] Hamid H. Kazeroony.

Kazeroony, Hamid H.
2012
LB2341 .S776 2012
Available Online
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Title
The strategic management of higher education [electronic resource] : serving students as customers for institutional growth / [edited by] Hamid H. Kazeroony.
Edition
1st ed.
ISBN
9781606491034 (electronic book)
9781606493663
DOI
https://doi.org/10.4128/9781606491034
Publication Details
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Language
English
Description
1 electronic text (x, 173 p.) : digital file.
Item Number
10.4128/9781606491034 doi
Call Number
LB2341 .S776 2012
Dewey Decimal Classification
378.111
Distributor No.
2 BEP
Summary
This book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impacting postsecondary education. It also provides examples of administrative processes and how to satisfy regulatory agencies' standards to take advantage of a particular marketing niche for attracting students. This book is organized into 13 chapters that address the changing environment of higher education and the administrative structure, challenges, and requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provide a summary of findings and additional recommendations.
Bibliography, etc. Note
Includes bibliographical references (p. 147-164) and index.
Access Note
Access limited to authorized users.
Available Note
Also available in print.
System Details Note
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description
Title from PDF t.p. (viewed on January 25, 2012).
Added Author
Kazeroony, Hamid H.
Series
Strategic management collection. 2150-9646
Available in Other Form
Print version: 9781606493663
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony
2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington
3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky
4. Change process in existing institutions / David P. Bugay
5. The changing learners / Michael J. Sukowski
6. Supporting learners' activities / Robert Thorn
7. Online, hybrid, and face-to-face higher education / Dakin Burdick
8. Publishers' technologies and their impact on higher education / Virginia Jones
9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach
10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller
11. Accreditation / Cyndy J. Woods-Wilson
12. Marketing your institution and its programs / Helena Kantanen
13. The 21st century higher education strategy road map / Hamid H. Kazeroony
References
Index.

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