Pricing segmentation and analytics/ Tudor Bodea and Mark Ferguson.
2012
HF5416.5 .B636 2012
Linked e-resources
Linked Resource
Online Access
Details
Title
Pricing segmentation and analytics/ Tudor Bodea and Mark Ferguson.
Author
Bodea, Tudor.
Edition
1st ed.
ISBN
9781606492574 (pbk.)
9781606492581 (electronic bk.)
9781606492581 (electronic bk.)
Imprint
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Language
English
Description
1 electronic text (160 p.) : digital file.
Other Standard Identifiers
10.4128/9781606492581 doi
Call Number
HF5416.5 .B636 2012
Dewey Decimal Classification
658.816
Distributor No.
2 BEP
Summary
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Bibliography, etc. Note
Includes bibliographical references (p. 147-151) and index.
Access Note
Access limited to authorized users.
Available Note
Also available in print.
System Details Note
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
System requirements: Adobe Acrobat reader.
Source of Description
Title from PDF t.p. (viewed on January 25, 2012).
Added Author
Ferguson, Mark.
Series
Marketing strategy collection. 2150-9662
Available in Other Form
Print version: 9781606492574
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
1. Theory of pricing analytics
2. The practice of pricing analytics
3. Dynamic pricing and markdown optimization
4. Pricing in business-to-business environments
5. Customer behavior aspects of pricing
Appendix A. Dichotomous logistic regression
Appendix B. Pricing analytics using R
Notes
References
Index.
2. The practice of pricing analytics
3. Dynamic pricing and markdown optimization
4. Pricing in business-to-business environments
5. Customer behavior aspects of pricing
Appendix A. Dichotomous logistic regression
Appendix B. Pricing analytics using R
Notes
References
Index.