TY  - GEN
N2  - Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
DO  - 10.4128/9781606492581
DO  - doi
AB  - Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
T1  - Pricing segmentation and analytics/
DA  - c2012.
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
AU  - Bodea, Tudor.
AU  - Ferguson, Mark.
ET  - 1st ed.
CN  - HF5416.5
PB  - Business Expert Press,
PP  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
PY  - c2012.
ID  - 840425
KW  - Pricing.
KW  - Revenue management.
KW  - Market segmentation.
KW  - Segmentation
KW  - revenue management
KW  - price optimization
KW  - price elasticity
KW  - promotions
KW  - pricing
SN  - 9781606492581 (electronic bk.)
TI  - Pricing segmentation and analytics/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876650
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=876650
ER  -