Pricing segmentation and analytics/ Tudor Bodea and Mark Ferguson.

Pricing segmentation and analytics/ Tudor Bodea and Mark Ferguson.

1st ed.

9781606492574 (pbk.)
9781606492581 (electronic bk.)

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.

English

1 electronic text (160 p.) : digital file.

10.4128/9781606492581 doi

HF5416.5 .B636 2012

658.816

2 BEP

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.

Includes bibliographical references (p. 147-151) and index.

Access limited to authorized users.

Also available in print.

Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on January 25, 2012).

Marketing strategy collection. 2150-9662

Print version: 9781606492574

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