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List of cases/firms/products
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
1. Economics and the business manager
2. Consumer behavior: the law of demand and its effect on pricing
3. Understanding the price sensitivity of buyers
4. One perfect price: profit maximization for the single price firm
Part II. Different strokes for different folks: charging more than one price for the same good
5. If you could read my mind: first-degree price discrimination strategies
6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
8. Dynamic pricing and e-commerce
9. Legal and ethical issues
Table of strategies
Notes
References
Index.

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