TY  - GEN
N2  - The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
DO  - 10.4128/9781606493823
DO  - doi
AB  - The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
T1  - Innovative pricing strategies to increase profits/
DA  - 2012.
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
AU  - Marburger, Daniel.
ET  - 1st ed.
CN  - HF5416.5
PB  - Business Expert Press,
PP  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
PY  - 2012.
N1  - Part of: 2012 digital library.
ID  - 840923
KW  - Pricing.
KW  - Open price system.
KW  - Internet auctions.
KW  - Price discrimination
KW  - bundling
KW  - price skimming
KW  - price penetration
KW  - online auctions
KW  - English auction
KW  - Dutch auction
KW  - first-price sealed bid auction
KW  - second-price sealed bid auction
KW  - price elasticity
KW  - consumer surplus
KW  - two-part tariffs
KW  - quantity discounts
KW  - quality choices
KW  - tying
KW  - peak-load pricing
KW  - dynamic pricing
KW  - e-commerce
KW  - pricing
KW  - Robinson-Patman Act
KW  - winner's curse
KW  - reference price
KW  - private value auction
KW  - common value auction
SN  - 9781606493823 (electronic bk.)
TI  - Innovative pricing strategies to increase profits/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1000020
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1000020
ER  -