000840923 000__ 04304nam\a2200877\a\4500
000840923 001__ 840923
000840923 003__ MiAaPQ
000840923 005__ 20211103003828.0
000840923 006__ m\\\\\o\\d\\\\\\\\
000840923 007__ cr\cn\nnnunnun
000840923 008__ 120829s2012\\\\nyu\\\\\oab\\\001\0\eng\d
000840923 020__ $$z9781606493816 (pbk.)
000840923 020__ $$a9781606493823 (electronic bk.)
000840923 0247_ $$a10.4128/9781606493823$$2doi
000840923 035__ $$a(MiAaPQ)EBC1000020
000840923 035__ $$a(Au-PeEL)EBL1000020
000840923 035__ $$a(CaPaEBR)ebr10594648
000840923 035__ $$a(CaONFJC)MIL420570
000840923 035__ $$a(OCoLC)808991413
000840923 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
000840923 050_4 $$aHF5416.5$$b.M275 2012
000840923 08204 $$a658.816$$223
000840923 1001_ $$aMarburger, Daniel.
000840923 24510 $$aInnovative pricing strategies to increase profits/$$cDaniel Marburger.
000840923 250__ $$a1st ed.
000840923 260__ $$a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2012.
000840923 300__ $$a1 electronic text (140 p.) :$$bdigital file.
000840923 336__ $$atext$$2rdacontent
000840923 337__ $$acomputer$$2rdamedia
000840923 338__ $$aonline resource$$2rdacarrier
000840923 4901_ $$aEconomics and finance collection,$$x2163-7628
000840923 500__ $$aPart of: 2012 digital library.
000840923 504__ $$aIncludes bibliographical references (p. 133-136) and index.
000840923 5050_ $$aList of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index.
000840923 506__ $$aAccess limited to authorized users.
000840923 5203_ $$aThe practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
000840923 530__ $$aAlso available in print.
000840923 538__ $$aMode of access: World Wide Web.
000840923 538__ $$aSystem requirements: Adobe Acrobat reader.
000840923 588__ $$aTitle from PDF t.p. (viewed on August 29, 2012).
000840923 650_0 $$aPricing.
000840923 650_0 $$aOpen price system.
000840923 650_0 $$aInternet auctions.
000840923 653__ $$aPrice discrimination
000840923 653__ $$abundling
000840923 653__ $$aprice skimming
000840923 653__ $$aprice penetration
000840923 653__ $$aonline auctions
000840923 653__ $$aEnglish auction
000840923 653__ $$aDutch auction
000840923 653__ $$afirst-price sealed bid auction
000840923 653__ $$asecond-price sealed bid auction
000840923 653__ $$aprice elasticity
000840923 653__ $$aconsumer surplus
000840923 653__ $$atwo-part tariffs
000840923 653__ $$aquantity discounts
000840923 653__ $$aquality choices
000840923 653__ $$atying
000840923 653__ $$apeak-load pricing
000840923 653__ $$adynamic pricing
000840923 653__ $$ae-commerce
000840923 653__ $$apricing
000840923 653__ $$aRobinson-Patman Act
000840923 653__ $$awinner's curse
000840923 653__ $$areference price
000840923 653__ $$aprivate value auction
000840923 653__ $$acommon value auction
000840923 655_0 $$aElectronic books
000840923 77608 $$iPrint version:$$z9781606493816
000840923 830_0 $$a2012 digital library.
000840923 830_0 $$aEconomics and finance collection.$$x2163-7628
000840923 852__ $$bebk
000840923 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1000020$$zOnline Access
000840923 909CO $$ooai:library.usi.edu:840923$$pGLOBAL_SET
000840923 980__ $$aBIB
000840923 980__ $$aEBOOK
000840923 982__ $$aEbook
000840923 983__ $$aOnline