TY  - GEN
N2  - Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
DO  - 10.4128/ 9781606493250
DO  - doi
AB  - Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
T1  - Communication in responsible business:strategies, concepts, and cases /
DA  - 2012.
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
AU  - Conaway, Roger N.
AU  - Laasch, Oliver.
ET  - 1st ed.
CN  - HF5718
PB  - Business Expert Press,
PP  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
PY  - 2012.
N1  - Part of: 2012 digital library.
ID  - 840924
KW  - Business communication.
KW  - Social responsibility of business.
KW  - Corporate Responsibility
KW  - Corporate Sustainability
KW  - Business Ethics
KW  - Marketing
KW  - Communication
KW  - Stakeholder Management
SN  - 9781606493250 (electronic bk.)
TI  - Communication in responsible business:strategies, concepts, and cases /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1000021
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1000021
ER  -