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000840924 020__ $$z9781606493243 (pbk.)
000840924 020__ $$a9781606493250 (electronic bk.)
000840924 0247_ $$a10.4128/ 9781606493250$$2doi
000840924 035__ $$a(MiAaPQ)EBC1000021
000840924 035__ $$a(Au-PeEL)EBL1000021
000840924 035__ $$a(CaPaEBR)ebr10594646
000840924 035__ $$a(CaONFJC)MIL420569
000840924 035__ $$a(OCoLC)808991410
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000840924 050_4 $$aHF5718$$b.C653 2012
000840924 08204 $$a658.45$$223
000840924 1001_ $$aConaway, Roger N.
000840924 24510 $$aCommunication in responsible business:$$bstrategies, concepts, and cases /$$cRoger N. Conaway and Oliver Laasch.
000840924 250__ $$a1st ed.
000840924 260__ $$a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2012.
000840924 300__ $$a1 electronic text (185 p.) :$$bdigital file.
000840924 336__ $$atext$$2rdacontent
000840924 337__ $$acomputer$$2rdamedia
000840924 338__ $$aonline resource$$2rdacarrier
000840924 4901_ $$aCorporate communication collection,$$x2156-8170
000840924 500__ $$aPart of: 2012 digital library.
000840924 504__ $$aIncludes bibliographical references (p. 165-180) and index.
000840924 5050_ $$a1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.
000840924 506__ $$aAccess limited to authorized users.
000840924 5203_ $$aCommunication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
000840924 530__ $$aAlso available in print.
000840924 538__ $$aMode of access: World Wide Web.
000840924 538__ $$aSystem requirements: Adobe Acrobat reader.
000840924 588__ $$aTitle from PDF t.p. (viewed on August 29, 2012).
000840924 650_0 $$aBusiness communication.
000840924 650_0 $$aSocial responsibility of business.
000840924 653__ $$aCorporate Responsibility
000840924 653__ $$aCorporate Sustainability
000840924 653__ $$aBusiness Ethics
000840924 653__ $$aMarketing
000840924 653__ $$aCommunication
000840924 653__ $$aStakeholder Management
000840924 655_0 $$aElectronic books
000840924 7001_ $$aLaasch, Oliver.
000840924 77608 $$iPrint version:$$z9781606493243
000840924 830_0 $$a2012 digital library.
000840924 830_0 $$aCorporate communication collection.$$x2156-8170
000840924 852__ $$bebk
000840924 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1000021$$zOnline Access
000840924 909CO $$ooai:library.usi.edu:840924$$pGLOBAL_SET
000840924 980__ $$aBIB
000840924 980__ $$aEBOOK
000840924 982__ $$aEbook
000840924 983__ $$aOnline