@article{840989,
      note = {Part of: 2012 digital library.},
      author = {Grapentine, Terry.},
      url = {http://library.usi.edu/record/840989},
      title = {Applying scientific reasoning to the field of marketing:  make better decisions /},
      publisher = {Business Expert Press,},
      doi = {https://doi.org/10.4128/9781606493687},
      recid = {840989},
      pages = {1 electronic text (xiv, 244 p.) :},
      address = {[New York, N.Y.] (222 East 46th Street, New York, NY  10017) :},
      year = {2012},
}