TY  - GEN
N2  - Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
DO  - 10.4128/9781606493656
DO  - doi
AB  - Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
T1  - Consumer cosmopolitanism in the age of globalization/
DA  - 2012.
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
AU  - Prince, Melvin.
ET  - 1st ed.
CN  - HF5415.32
PB  - Business Expert Press,
PP  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
PY  - 2012.
N1  - Part of: 2012 digital library.
ID  - 840992
KW  - Consumer behavior.
KW  - Cosmopolitanism.
KW  - Market segmentation.
KW  - Globalization.
KW  - acculturation
KW  - animosity
KW  - beliefs
KW  - consumers
KW  - cosmopolitan
KW  - culture
KW  - consumption
KW  - customs
KW  - ethnocentrism
KW  - globalization
KW  - social identity
KW  - international
KW  - locals
KW  - materialism
KW  - national identity
KW  - purchase behavior
KW  - relationship marketing
KW  - market segmentation
KW  - tastes
KW  - values
KW  - xenocentrism
SN  - 9781606493656 (electronic bk.)
TI  - Consumer cosmopolitanism in the age of globalization/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1039215
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1039215
ER  -