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000840992 020__ $$z9781606493649 (pbk.)
000840992 020__ $$a9781606493656 (electronic bk.)
000840992 0247_ $$a10.4128/9781606493656$$2doi
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000840992 035__ $$a(CaONFJC)MIL420750
000840992 035__ $$a(OCoLC)818817010
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000840992 050_4 $$aHF5415.32$$b.C653 2012
000840992 08204 $$a658.8342$$223
000840992 24500 $$aConsumer cosmopolitanism in the age of globalization/$$ceditor, Melvin Prince.
000840992 250__ $$a1st ed.
000840992 260__ $$a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2012.
000840992 300__ $$a1 electronic text (xxvi, 265 p.) :$$bdigital file.
000840992 336__ $$atext$$2rdacontent
000840992 337__ $$acomputer$$2rdamedia
000840992 338__ $$aonline resource$$2rdacarrier
000840992 4901_ $$aConsumer behavior collection,$$x2163-937X
000840992 500__ $$aPart of: 2012 digital library.
000840992 504__ $$aIncludes bibliographical references (p. 233-260) and index.
000840992 5050_ $$aAbout the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index.
000840992 506__ $$aAccess limited to authorized users.
000840992 5203_ $$aCosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
000840992 530__ $$aAlso available in print.
000840992 538__ $$aMode of access: World Wide Web.
000840992 538__ $$aSystem requirements: Adobe Acrobat reader.
000840992 588__ $$aTitle from PDF t.p. (viewed on October 23, 2012).
000840992 650_0 $$aConsumer behavior.
000840992 650_0 $$aCosmopolitanism.
000840992 650_0 $$aMarket segmentation.
000840992 650_0 $$aGlobalization.
000840992 653__ $$aacculturation
000840992 653__ $$aanimosity
000840992 653__ $$abeliefs
000840992 653__ $$aconsumers
000840992 653__ $$acosmopolitan
000840992 653__ $$aculture
000840992 653__ $$aconsumption
000840992 653__ $$acustoms
000840992 653__ $$aethnocentrism
000840992 653__ $$aglobalization
000840992 653__ $$asocial identity
000840992 653__ $$ainternational
000840992 653__ $$alocals
000840992 653__ $$amaterialism
000840992 653__ $$anational identity
000840992 653__ $$apurchase behavior
000840992 653__ $$arelationship marketing
000840992 653__ $$amarket segmentation
000840992 653__ $$atastes
000840992 653__ $$avalues
000840992 653__ $$axenocentrism
000840992 655_0 $$aElectronic books
000840992 7001_ $$aPrince, Melvin.
000840992 77608 $$iPrint version:$$z9781606493649
000840992 830_0 $$a2012 digital library.
000840992 830_0 $$aConsumer behavior collection.$$x2163-937X
000840992 852__ $$bebk
000840992 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1039215$$zOnline Access
000840992 909CO $$ooai:library.usi.edu:840992$$pGLOBAL_SET
000840992 980__ $$aBIB
000840992 980__ $$aEBOOK
000840992 982__ $$aEbook
000840992 983__ $$aOnline