Business model design and learning: a strategic guide / Barbara Spencer.
Spencer, Barbara.
2013
HD30.28 .S642 2013
Available Online

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Title Business model design and learning: a strategic guide / Barbara Spencer.
Author Spencer, Barbara.
Edition 1st ed.
ISBN 9781606494868 (pbk.)
9781606494875 (electronic bk.)
DOI https://doi.org/10.4128/9781606494875
Publication Details [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Language English
Description 1 electronic text (138 p.) : digital file.
Item Number 10.4128/9781606494875 doi
Call Number HD30.28 .S642 2013
Dewey Decimal Classification 658.4012
Summary The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
Note Part of: 2013 digital library.
Includes index.
Access Note Access limited to authorized users.
Available Note Also available in print.
System Details Note Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Source of Description Title from PDF t.p. (viewed on April 1, 2013).
Series 2013 digital library.
Strategic management collection. 2150-9646
Available in Other Form Print version: 9781606494868
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Record Appears in Online Resources > Ebooks
All Resources
Why business models matter
Three business model lenses
How the Bomgar box delivers customer value
A ham radio company builds a superior business model
TOMS shoes: selling a vision
Netflix cancels the value exchange agreement
Rent the runway: changing customer behaviors and industry norms
J.C. Penney's big experiment
Ten key ideas about business models
Appendix A. Pricing mechanisms
Appendix B. Online marketplaces
Notes
References
Index.

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