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Table of Contents
Why business models matter
Three business model lenses
How the Bomgar box delivers customer value
A ham radio company builds a superior business model
TOMS shoes: selling a vision
Netflix cancels the value exchange agreement
Rent the runway: changing customer behaviors and industry norms
J.C. Penney's big experiment
Ten key ideas about business models
Appendix A. Pricing mechanisms
Appendix B. Online marketplaces
Notes
References
Index.
Three business model lenses
How the Bomgar box delivers customer value
A ham radio company builds a superior business model
TOMS shoes: selling a vision
Netflix cancels the value exchange agreement
Rent the runway: changing customer behaviors and industry norms
J.C. Penney's big experiment
Ten key ideas about business models
Appendix A. Pricing mechanisms
Appendix B. Online marketplaces
Notes
References
Index.