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000841213 020__ $$z9781606496145 (pbk.)
000841213 020__ $$a9781606496152 (electronic bk.)
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000841213 035__ $$a(OCoLC)844892463
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000841213 050_4 $$aHF5415.13$$b.F725 2013
000841213 08204 $$a658.8$$223
000841213 1001_ $$aFrance, Charles E.
000841213 24510 $$aMarketing strategy for small- to medium-sized manufacturers:$$ba practical guide for generating growth, profit, and sales /$$cCharles E. France.
000841213 250__ $$a1st ed.
000841213 260__ $$a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2013.
000841213 300__ $$a1 electronic text (xxxv, 306 p.) :$$bdigital file.
000841213 336__ $$atext$$2rdacontent
000841213 337__ $$acomputer$$2rdamedia
000841213 338__ $$aonline resource$$2rdacarrier
000841213 4901_ $$aMarketing strategy collection,$$x2150-9662
000841213 500__ $$aPart of: 2013 digital library.
000841213 504__ $$aIncludes bibliographical references (p. 299-300) and index.
000841213 5050_ $$aAcknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index.
000841213 506__ $$aAccess limited to authorized users.
000841213 5203_ $$aSmall and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products.
000841213 530__ $$aAlso available in print.
000841213 538__ $$aMode of access: World Wide Web.
000841213 538__ $$aSystem requirements: Adobe Acrobat reader.
000841213 588__ $$aTitle from PDF t.p. (viewed on May 28, 2013).
000841213 650_0 $$aSmall business marketing.
000841213 650_0 $$aIndustrial marketing.
000841213 653__ $$aB2B sales
000841213 653__ $$aB2B marketing
000841213 653__ $$aB2B strategy
000841213 653__ $$aB2B customer
000841213 653__ $$aproduct, and market development
000841213 653__ $$aB2B small business
000841213 653__ $$aB2B strategic planning
000841213 653__ $$aB2B sales planning
000841213 653__ $$aB2B marketing research
000841213 653__ $$aB2B new product development
000841213 653__ $$aB2B growth planning
000841213 653__ $$aB2B marketing and sales
000841213 653__ $$amanufacturing marketing and sales
000841213 653__ $$amanufacturing marketing strategy
000841213 653__ $$amanufacturing growth strategy
000841213 655_0 $$aElectronic books
000841213 77608 $$iPrint version:$$z9781606496145
000841213 830_0 $$a2013 digital library.
000841213 830_0 $$aMarketing strategy collection.$$x2150-9662
000841213 852__ $$bebk
000841213 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1192391$$zOnline Access
000841213 909CO $$ooai:library.usi.edu:841213$$pGLOBAL_SET
000841213 980__ $$aBIB
000841213 980__ $$aEBOOK
000841213 982__ $$aEbook
000841213 983__ $$aOnline