Essential concepts of cross-cultural management: building on what we all share / Lawrence A. Beer.
2012
HD62.4 .B444 2012
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Details
Title
Essential concepts of cross-cultural management: building on what we all share / Lawrence A. Beer.
Author
Beer, Lawrence A.
Edition
1st ed.
ISBN
9781606493892 (pbk.)
9781606493908 (electronic bk.)
9781606493908 (electronic bk.)
Imprint
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Language
English
Description
1 electronic text (xiv, 177 p.) : digital file.
Other Standard Identifiers
10.4128/ 9781606493908 doi
Call Number
HD62.4 .B444 2012
Dewey Decimal Classification
658.049
Summary
The purpose and/or promotional promise of almost all textbooks concerning the global environment of commerce is to help the reader understand and appreciate the economic, political, and technological context in which international business operates. This defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. In the modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skill sets lest they travel on feet of clay. Most academic texts and encased individual chapters targeting business students are awash with a confusing maze of intersecting theoretical-based value determinants to define and characterize cultural differences. On the other side of the culture subject are multitudes of guidebooks for executives led by the popular series Kiss, Bow or Shake Hands highlighting disparities as one does business in countless singular societies around the world. Both approaches center on memorizing collections of applied principles and/or factual orientations. A more concise, simple, and practical approach is required that cuts through the complicated cultural matrix.
Note
Part of: 2012 digital library.
Bibliography, etc. Note
Includes bibliographical references (p. 169-172) and index.
Access Note
Access limited to authorized users.
Available Note
Also available in print.
System Details Note
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
System requirements: Adobe Acrobat reader.
Source of Description
Title from PDF t.p. (viewed on June 28, 2012).
Series
2012 digital library.
International business collection. 1948-2760
International business collection. 1948-2760
Available in Other Form
Print version: 9781606493892
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Online Access
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Online Resources > Ebooks
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Table of Contents
Introduction
Section 1. The basics of culture
1. What is culture, where does it come from?
2. Culture and the commercial interloper
3. Approaches to cross-cultural understanding
Section 2. Analyzing cross-cultural determinants
4. The Janus pedagogy
5. Filtering the cultural determinant milieu
Section 3. Putting it all together
6. Cultural navigation techniques
7. Final thoughts
Notes
Bibliography of recommended cases on cross-cultural studies
References
Index.
Section 1. The basics of culture
1. What is culture, where does it come from?
2. Culture and the commercial interloper
3. Approaches to cross-cultural understanding
Section 2. Analyzing cross-cultural determinants
4. The Janus pedagogy
5. Filtering the cultural determinant milieu
Section 3. Putting it all together
6. Cultural navigation techniques
7. Final thoughts
Notes
Bibliography of recommended cases on cross-cultural studies
References
Index.