Title
Dynamic customer strategy : today's CRM / John F. Tanner, Jr.
Edition
First edition.
ISBN
9781606496961 (paperback)
9781606496978 (electronic bk.)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Language
English
Description
1 online resource (156 pages) : illustrations.
Call Number
HF5415.55 .T253 2014
Dewey Decimal Classification
658.812
Summary
Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
Note
Part of: 2014 digital library.
Bibliography, etc. Note
Includes bibliographical references (pages 149-150) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on January 5, 2014).
Series
2014 digital library.
Marketing strategy collection. 2150-9662.
Available in Other Form
Print version: 9781606496961
