TY  - GEN
AB  - This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States.
AU  - Caraballo, Vinny.,
AU  - McLaughlin, Gregory C.,
AU  - McLaughlin, Heidi.,
CN  - E184.S75
ET  - First edition.
ID  - 841417
KW  - Hispanic Americans
KW  - Technological innovations
KW  - innovation management
KW  - Latinos
KW  - Hispanic professionals
KW  - workforce development
KW  - human capital
KW  - multicultural marketing
KW  - diversity
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598821
N1  - Part of: 2013 digital library.
N2  - This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States.
SN  - 9781606498019
T1  - Leading Latino talent to champion innovation /
TI  - Leading Latino talent to champion innovation /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598821
ER  -