000841428 000__ 02539nam\a2200505\i\4500 000841428 001__ 841428 000841428 003__ MiAaPQ 000841428 005__ 20211103003831.0 000841428 006__ m\\\\\o\\d\\\\\\\\ 000841428 007__ cr\cn\nnnunnun 000841428 008__ 131203t20142014ne\ad\\\ob\\\\001\0\eng\d 000841428 020__ $$z9780124166028 (paperback) 000841428 020__ $$a9780124166585$$q(electronic bk.) 000841428 035__ $$a(MiAaPQ)EBC1630127 000841428 035__ $$a(Au-PeEL)EBL1630127 000841428 035__ $$a(CaPaEBR)ebr10838491 000841428 035__ $$a(CaONFJC)MIL576043 000841428 035__ $$a(OCoLC)880900252 000841428 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ 000841428 050_4 $$aHD30.25$$b.N48 2014 000841428 0820_ $$a658/.056312$$223 000841428 1001_ $$aNettleton, David,$$d1963- 000841428 24510 $$aCommercial data mining :$$bprocessing, analysis and modeling for predictive analytics projects /$$cDavid Nettleton. 000841428 264_1 $$aAmsterdam :$$bElsevier,$$c[2014] 000841428 264_4 $$c©2014 000841428 300__ $$a1 online resource (361 pages) :$$billustrations. 000841428 336__ $$atext$$2rdacontent 000841428 337__ $$acomputer$$2rdamedia 000841428 338__ $$aonline resource$$2rdacarrier 000841428 4901_ $$aThe savvy manager's guide 000841428 504__ $$aIncludes bibliographical references and index. 000841428 5058_ $$aMachine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies. 000841428 506__ $$aAccess limited to authorized users. 000841428 588__ $$aDescription based on print version record. 000841428 650_0 $$aData mining. 000841428 650_0 $$aManagement$$xMathematical models. 000841428 650_0 $$aManagement$$xData processing. 000841428 655_0 $$aElectronic books 000841428 77608 $$iPrint version:$$aNettleton, David.$$tCommercial data mining : processing, analysis and modeling for predictive analytics projects.$$dAmsterdam : Elsevier, [2014]$$z9780124166028$$w(DLC)17960980 000841428 830_0 $$aSavvy manager's guides. 000841428 852__ $$bebk 000841428 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1630127$$zOnline Access 000841428 909CO $$ooai:library.usi.edu:841428$$pGLOBAL_SET 000841428 980__ $$aBIB 000841428 980__ $$aEBOOK 000841428 982__ $$aEbook 000841428 983__ $$aOnline