Marketing and management models : a guide to understanding and using business models / Helen Strong.
Strong, Helen., author.
2014
HD30.25 .S776 2014
Available Online

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Title Marketing and management models : a guide to understanding and using business models / Helen Strong.
Author Strong, Helen., author.
Edition First edition.
ISBN 9781606499627 paperback
9781606499634 (electronic bk.)
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Language English
Description 1 online resource (xvii, 231 pages) : illustrations.
Call Number HD30.25 .S776 2014
Dewey Decimal Classification 658.4033
Summary Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions.
Note Part of: 2014 digital library.
Bibliography, etc. Note Includes bibliographical references (pages 219-225) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on August 4, 2014).
Series 2014 digital library.
Marketing strategy collection. 2150-9662
Available in Other Form Print version: 9781606499627
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All Resources
Arthur D. Little matrix
Adopt and drop curve
Ansoff growth matrix
Authenticity gap
Brand equity
Brand resonance
Brand resonance ladder
Brand loyalty programs
Brand switching
Engagement gearing
Communication targeting: business buying unit
Consumer decision making
Consumer decision model for a service industry environment
Consumer angry switching
Customer growth rate
Gamification
Gap analysis
Cultural integration in marketing
Force field analysis
Iceberg theory: identification of the marketing research problem
Integrated marketing vectors
Ishikawa diagram (Fishbone)
Mullin's seven domains, business opportunities
Perceptual maps
Porter's five force analysis
Positioning
Product life cycle
Road mapping
SERVQUAL
SOSTAC® planning system
Stakeholder analysis
Supply chain concept
Target market identification: segmentation and estimation
The growth share matrix
Glossary of terms
Conclusion
About the author
References
Index.

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