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000841655 020__ $$z9781606498408$$qpaperback
000841655 020__ $$a9781606498415$$q(electronic bk.)
000841655 035__ $$a(MiAaPQ)EBC1911679
000841655 035__ $$a(Au-PeEL)EBL1911679
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000841655 035__ $$a(OCoLC)899728163
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000841655 050_4 $$aHF5415.1265$$b.G273 2015
000841655 0820_ $$a658.872$$223
000841655 1001_ $$aGarris, Molly.,$$eauthor.
000841655 24512 $$aA beginner's guide to mobile marketing /$$cMolly Garris and Karen Mishra.
000841655 250__ $$aFirst edition.
000841655 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2015.
000841655 300__ $$a1 online resource (xvi, 147 pages) :$$billustrations.
000841655 336__ $$atext$$2rdacontent
000841655 337__ $$acomputer$$2rdamedia
000841655 338__ $$aonline resource$$2rdacarrier
000841655 4901_ $$aDigital and social media marketing and advertising collection,$$x2333-8830
000841655 504__ $$aIncludes bibliographical references (pages 135-144) and index.
000841655 5050_ $$a1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
000841655 506__ $$aAccess limited to authorized users.
000841655 5203_ $$aThis book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.
000841655 588__ $$aTitle from PDF title page (viewed on January 26, 2015).
000841655 650_0 $$aCell phone advertising.
000841655 650_0 $$aInternet marketing.
000841655 653__ $$aanalytics
000841655 653__ $$aapps
000841655 653__ $$abanners
000841655 653__ $$abeacons
000841655 653__ $$abrand
000841655 653__ $$acase studies
000841655 653__ $$adisplay
000841655 653__ $$aiBeacon
000841655 653__ $$aintegrated strategy
000841655 653__ $$alocation-based services
000841655 653__ $$aMMS
000841655 653__ $$amobile ads
000841655 653__ $$amobile advertising
000841655 653__ $$amobile at retail
000841655 653__ $$amobile marketing
000841655 653__ $$amobile search
000841655 653__ $$amobile site
000841655 653__ $$amobile web
000841655 653__ $$amobile website
000841655 653__ $$amulti-media messaging
000841655 653__ $$aNFC
000841655 653__ $$anonprofit
000841655 653__ $$aomni-channel experience
000841655 653__ $$apush notifications
000841655 653__ $$aQR code
000841655 653__ $$aretailer
000841655 653__ $$aRMM
000841655 653__ $$aROI
000841655 653__ $$asearch
000841655 653__ $$aSMS
000841655 653__ $$asocial
000841655 653__ $$aSOLOMO
000841655 653__ $$asports marketing
000841655 653__ $$asuccess measurement
000841655 653__ $$atablets
000841655 653__ $$atext messaging
000841655 655_0 $$aElectronic books
000841655 7001_ $$aMishra, Karen E.,$$eauthor.
000841655 77608 $$iPrint version:$$z9781606498408
000841655 830_0 $$aDigital and social media marketing and advertising collection.$$x2333-8830
000841655 852__ $$bebk
000841655 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1911679$$zOnline Access
000841655 909CO $$ooai:library.usi.edu:841655$$pGLOBAL_SET
000841655 980__ $$aBIB
000841655 980__ $$aEBOOK
000841655 982__ $$aEbook
000841655 983__ $$aOnline