A strategic and tactical approach to global business ethics / Lawrence A. Beer.

Second edition.

9781631570711 paperback
9781631570728 (electronic bk.)

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

English

1 online resource (xxiv, 312 pages)

HF5387 .B447 2015

174.4

The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.

Includes bibliographical references (pages 301-308) and index.

Access limited to authorized users.

Title from PDF title page (viewed on January 27, 2015).

International business collection. 1948-2760

Print version: 9781631570711

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