Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

First edition.

9781606498491 (electronic book)
9781606498484 paperback

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

English

1 online resource (xv, 179 pages)

TK5105.875.I57 M553 2015

004.678

This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Includes bibliographical references (pages 155-172) and index.

Access limited to authorized users.

Title from PDF title page (viewed on January 26, 2015).

Digital and social media marketing and advertising collection. 2333-8830

Print version: 9781606498484

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