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000841674 020__ $$a9781631570025$$q(electronic book)
000841674 020__ $$z9781631570018$$qpaperback
000841674 035__ $$a(OCoLC)902646238
000841674 035__ $$a(CaBNVSL)swl00404654
000841674 035__ $$a(MiAaPQ)EBC1929534
000841674 035__ $$a(Au-PeEL)EBL1929534
000841674 035__ $$a(CaPaEBR)ebr11011868
000841674 035__ $$a(CaONFJC)MIL709177
000841674 035__ $$a(OCoLC)903939214
000841674 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000841674 050_4 $$aML3790$$b.A448 2015
000841674 0820_ $$a780.2373$$223
000841674 1001_ $$aAllan, David.,$$eauthor.
000841674 24510 $$aThis note's for you :$$bpopular music + advertising = marketing excellence /$$cDavid Allan.
000841674 250__ $$aFirst edition.
000841674 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2015.
000841674 300__ $$a1 online resource (xii, 184 pages) :$$billustrations.
000841674 336__ $$atext$$2rdacontent
000841674 337__ $$acomputer$$2rdamedia
000841674 338__ $$aonline resource$$2rdacarrier
000841674 4901_ $$aDigital and social media marketing and advertising collection,$$x2333-8830
000841674 504__ $$aIncludes bibliographical references (pages 175-179) and index.
000841674 5050_ $$aOpening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index.
000841674 506__ $$aAccess limited to authorized users.
000841674 5203_ $$aFrom Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
000841674 588__ $$aTitle from PDF title page (viewed on January 31, 2015).
000841674 650_0 $$aMusic in advertising.
000841674 650_0 $$aSinging commercials.
000841674 653__ $$aadvertising
000841674 653__ $$acommercials
000841674 653__ $$amarketing
000841674 653__ $$apopular music
000841674 77608 $$iPrint version:$$z9781631570018
000841674 830_0 $$aDigital and social media marketing and advertising collection.$$x2333-8830
000841674 852__ $$bebk
000841674 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1929534$$zOnline Access
000841674 909CO $$ooai:library.usi.edu:841674$$pGLOBAL_SET
000841674 980__ $$aEBOOK
000841674 980__ $$aBIB
000841674 982__ $$aEbook
000841674 983__ $$aOnline