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000841682 020__ $$a9781606498194$$q(electronic book)
000841682 020__ $$z9781606498187$$qpaperback
000841682 035__ $$a(OCoLC)903856565
000841682 035__ $$a(CaBNVSL)swl00404702
000841682 035__ $$a(MiAaPQ)EBC1936760
000841682 035__ $$a(Au-PeEL)EBL1936760
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000841682 050_4 $$aHM538$$b.C685 2015
000841682 0820_ $$a300.723$$223
000841682 1001_ $$aCowles, Ernest L.,$$eauthor.
000841682 24513 $$aAn introduction to survey research /$$cErnest L. Cowles and Edward Nelson.
000841682 250__ $$aFirst edition.
000841682 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2015.
000841682 300__ $$a1 online resource (xii, 198 pages)
000841682 336__ $$atext$$2rdacontent
000841682 337__ $$acomputer$$2rdamedia
000841682 338__ $$aonline resource$$2rdacarrier
000841682 4901_ $$aQuantitative approaches to decision making collection,$$x2163-9582
000841682 504__ $$aIncludes bibliographical references (pages 181-191) and index.
000841682 5050_ $$a1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index.
000841682 506__ $$aAccess limited to authorized users.
000841682 5203_ $$aThis book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics.
000841682 588__ $$aTitle from PDF title page (viewed on February 21, 2015).
000841682 650_0 $$aSocial surveys.
000841682 653__ $$aethical issues
000841682 653__ $$ainternet surveys
000841682 653__ $$ainterviewer training
000841682 653__ $$amailed surveys
000841682 653__ $$amixed-mode surveys
000841682 653__ $$asampling, survey
000841682 653__ $$asurvey construction
000841682 653__ $$atelephone surveys
000841682 653__ $$aweb surveys
000841682 7001_ $$aNelson, Edward.,$$eauthor.
000841682 77608 $$iPrint version:$$z9781606498187
000841682 830_0 $$aQuantitative approaches to decision making collection.$$x2163-9582
000841682 852__ $$bebk
000841682 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1936760$$zOnline Access
000841682 909CO $$ooai:library.usi.edu:841682$$pGLOBAL_SET
000841682 980__ $$aEBOOK
000841682 980__ $$aBIB
000841682 982__ $$aEbook
000841682 983__ $$aOnline