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What are heuristics? (Rules of thumb)
How do business executives make decisions? (Do rules of thumb count?)
When you do not decide, you have decided (Do not procrastinate)
Why technology is not important
or is it? (Computers are dumb)
Experience counts (What you do not know is important)
Learn from your failures (Do not reinvent the wheel)
Personal presence management (Your time is not yours)
Safety first (Without it nothing else counts)
People count (Show them)
Quality is free (The devil is in the detail)
Believe in numbers
but not too much (What you can measure, you might manage)
The customer is always right (Most of the time)
If it ain't broken, break it (Innovate)
Managing errors (No blame)
The dog ate my shipment (The inconceivable is not so)
Let go of the banana (delegate) or (delegation pitfalls)
Everybody knows the future (Is planning overrated?)
Complexity is out
simplicity is in (Less is more)
Meaningless choices (Decisions that do not matter)
The bank manager is not your friend (Do not go to the bank with a problem)
The government can help (This is not a joke)
Do not quit your day job (Buying a lottery ticket is not winning the lottery)
Endnotes
Index.

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