Revenue management : a path to increased profits / Ronald J. Huefner.

Second edition.

9781631570933 paperback
9781631570940 (electronic bk.)

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

English

1 online resource (xii, 171 pages)

HD60.7 .H847 2015

658.1554

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

Includes bibliographical references (pages 161-166) and index.

Access limited to authorized users.

Title from PDF title page (viewed on June 6, 2015).

Managerial accounting collection. 2152-7121

Print version: 9781631570933

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