What is user-centered design (UCD) and why do we need it?
Collaborating with your team and your client
Goals, users, and success criteria
Getting to know your users
Know your competitors
Content is king
Guide, motivate, and engage the user
Building sitemaps and wireframes
Branding the experience
What can you learn from usability testing?
If you build it, they won't always come - marketing the experience
Watch, learn, and adapt - how can you apply UCD after a design has been
Completed
Looking into the future - what's next for user experience?.