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000841862 008__ 151125s2016\\\\nyu\\\\\oab\\\001\0\eng\d
000841862 020__ $$z9781631573675$$qpaperback
000841862 020__ $$a9781631573682$$q(electronic bk.)
000841862 035__ $$a(MiAaPQ)EBC4009431
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000841862 035__ $$a(OCoLC)940511840
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000841862 050_4 $$aHD41$$b.M274 2016
000841862 0820_ $$a338.6048$$223
000841862 1001_ $$aMarburger, Daniel R.,$$eauthor.
000841862 24510 $$aHow strong is your firm's competitive advantage? /$$cDaniel Marburger.
000841862 250__ $$aSecond edition.
000841862 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2016.
000841862 300__ $$a1 online resource (xi, 144 pages)
000841862 336__ $$atext$$2rdacontent
000841862 337__ $$acomputer$$2rdamedia
000841862 338__ $$aonline resource$$2rdacarrier
000841862 4901_ $$aEconomics collection,$$x2163-7628
000841862 504__ $$aIncludes bibliographical references (pages 131-140) and index.
000841862 5050_ $$aPart I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- Notes -- References -- Index.
000841862 506__ $$aAccess limited to authorized users.
000841862 5203_ $$aPerhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential.
000841862 588__ $$aTitle from PDF title page (viewed on November 25, 2015).
000841862 650_0 $$aCompetition.
000841862 650_0 $$aMarket share.
000841862 653__ $$aPorter's Five Forces
000841862 653__ $$abargaining power
000841862 653__ $$amarket power
000841862 653__ $$amarket barriers
000841862 653__ $$aproduct differentiation
000841862 653__ $$aproduct substitution
000841862 653__ $$aswitching costs
000841862 655_0 $$aElectronic books
000841862 77608 $$iPrint version:$$z9781631573675
000841862 830_0 $$aEconomics collection.$$x2163-7628
000841862 852__ $$bebk
000841862 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4009431$$zOnline Access
000841862 909CO $$ooai:library.usi.edu:841862$$pGLOBAL_SET
000841862 980__ $$aBIB
000841862 980__ $$aEBOOK
000841862 982__ $$aEbook
000841862 983__ $$aOnline