Title
Public relations ethics : how to practice PR without losing your soul / Dick Martin and Donald K. Wright.
Edition
First edition.
ISBN
9781631571473 (electronic book)
9781631571466 paperback
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Language
English
Description
1 online resource (247 pages)
Call Number
HM1221 .M276 2016
Dewey Decimal Classification
659.2
Summary
This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explores both ethical theories and their practical applications. With emphasis on the analysis of contemporary cases, the authors guide readers in building personal frameworks for ethical reasoning, enabling them to (1) recognize the ethical issues at play in public relations practice, (2) analyze the conflicting duties and loyalties at play in ethical situations, and (3) justify their decision and/or counsel in terms that others will understand and ultimately accept. The book fills a gap in the currently available literature on the subject, most of which lacks either theoretical grounding or practical application. Unlike other books that focus on the broad field of ethics in "communication" or "mass communication," this book focuses solely upon public relations ethics. It cites illustrative cases spanning a wide range of public relations functions that involve several of the world's largest public relations agencies as well as a number of their clients.
Bibliography, etc. Note
Includes bibliographical references (pages 227-239) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on December 17, 2015).
Series
Public relations collection. 2157-3476
Available in Other Form
Print version: 9781631571466
1. Introduction
2. Is public relations inherently unethical?
3. Virtue and character
4. Public relations of character
5. Veracity, visibility, and validity
6. Respect for reason
7. The public interest
8. Corporate responsibility
9. Duties and rights
10. Care and justice
11. Ethical decision making
12. Frameworks for ethical reasoning
13. Constructing a personal framework for ethical reasoning
14. Conclusion
References
Index.
