TY  - GEN
N2  - The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
AB  - The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
T1  - Innovative pricing strategies to increase profits /
AU  - Marburger, Daniel R.,
ET  - Second edition.
CN  - HF5416.5
ID  - 841899
KW  - Pricing.
KW  - Open price system.
KW  - Internet auctions.
KW  - Bundling
KW  - common value auction
KW  - consumer surplus
KW  - Dutch auction
KW  - dynamic pricing
KW  - e-commerce
KW  - English auction
KW  - first-price sealed bid auction
KW  - online auctions
KW  - peak-load pricing
KW  - price discrimination
KW  - price elasticity
KW  - price penetration
KW  - price skimming
KW  - pricing
KW  - private value auction
KW  - quality choices
KW  - quantity discounts
KW  - reference price
KW  - Robinson- Patman Act
KW  - second-price sealed bid auction
KW  - surge pricing
KW  - two-part tariffs
KW  - tying
KW  - winner's curse
SN  - 9781631573705
TI  - Innovative pricing strategies to increase profits /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4189526
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4189526
ER  -