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000841899 020__ $$z9781631573699$$qpaperback
000841899 020__ $$a9781631573705$$q(electronic bk.)
000841899 035__ $$a(MiAaPQ)EBC4189526
000841899 035__ $$a(Au-PeEL)EBL4189526
000841899 035__ $$a(CaPaEBR)ebr11129158
000841899 035__ $$a(CaONFJC)MIL879363
000841899 035__ $$a(OCoLC)939264365
000841899 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000841899 050_4 $$aHF5416.5$$b.M275 2015
000841899 0820_ $$a658.816$$223
000841899 1001_ $$aMarburger, Daniel R.,$$eauthor.
000841899 24510 $$aInnovative pricing strategies to increase profits /$$cDaniel Marburger.
000841899 250__ $$aSecond edition.
000841899 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2015.
000841899 300__ $$a1 online resource (x, 148 pages)
000841899 336__ $$atext$$2rdacontent
000841899 337__ $$acomputer$$2rdamedia
000841899 338__ $$aonline resource$$2rdacarrier
000841899 4901_ $$aEconomics collection,$$x2163-7628
000841899 504__ $$aIncludes bibliographical references (pages 137-144) and index.
000841899 5050_ $$aPart I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index.
000841899 506__ $$aAccess limited to authorized users.
000841899 5203_ $$aThe practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
000841899 588__ $$aTitle from PDF title page (viewed on December 1, 2015).
000841899 650_0 $$aPricing.
000841899 650_0 $$aOpen price system.
000841899 650_0 $$aInternet auctions.
000841899 653__ $$aBundling
000841899 653__ $$acommon value auction
000841899 653__ $$aconsumer surplus
000841899 653__ $$aDutch auction
000841899 653__ $$adynamic pricing
000841899 653__ $$ae-commerce
000841899 653__ $$aEnglish auction
000841899 653__ $$afirst-price sealed bid auction
000841899 653__ $$aonline auctions
000841899 653__ $$apeak-load pricing
000841899 653__ $$aprice discrimination
000841899 653__ $$aprice elasticity
000841899 653__ $$aprice penetration
000841899 653__ $$aprice skimming
000841899 653__ $$apricing
000841899 653__ $$aprivate value auction
000841899 653__ $$aquality choices
000841899 653__ $$aquantity discounts
000841899 653__ $$areference price
000841899 653__ $$aRobinson- Patman Act
000841899 653__ $$asecond-price sealed bid auction
000841899 653__ $$asurge pricing
000841899 653__ $$atwo-part tariffs
000841899 653__ $$atying
000841899 653__ $$awinner's curse
000841899 655_0 $$aElectronic books
000841899 77608 $$iPrint version:$$z9781631573699
000841899 830_0 $$aEconomics collection.$$x2163-7628
000841899 852__ $$bebk
000841899 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4189526$$zOnline Access
000841899 909CO $$ooai:library.usi.edu:841899$$pGLOBAL_SET
000841899 980__ $$aBIB
000841899 980__ $$aEBOOK
000841899 982__ $$aEbook
000841899 983__ $$aOnline